First-Party Data Flywheel
Because we are the email, calendar, communication, and collaboration tool—not an integration—we generate 100% clean, complete activity data automatically. No manual CRM entry. No dirty data. This structural advantage means our AI knows everything about every customer interaction, enabling:
- Proactive guidance that suggests next-best actions in real-time, not reactive scoring after deals close
- Complete context with unified customer timelines across all touchpoints, not fragmented data silos
- Automated workflows that eliminate manual CRM updates and administrative overhead entirely
